Stoop to Table
Brooklyn, New York
A traveling stoop table invites each block to finish one shared recipe and direct a brand-funded pantry contribution.
Concept image / not client workBuild neighborhood credibility for a fictional pantry brand entering independent grocers without staging a generic tasting booth.
Audience / Home cooks, block-association organizers, and independent retail shoppers within walking distance of launch stores.
A compact mobile kitchen stops outside partner grocers with a permit-ready footprint and an accessible counter.
Local cooks host twenty-minute recipe sessions using one featured pantry ingredient and a neighborhood-sourced staple.
Every tasting token becomes a vote among three nearby food-access organizations; the brand funds all three, with the vote setting the split.
Guests take home a foldout recipe annotated with the host's substitutions and a retailer-specific purchase code.
TARGET, NOT RESULT.
These figures show how the concept could be measured. They are planning targets, not historical performance.
Illustrative six-week target
Illustrative same-day target
Illustrative aided-awareness target
