One Good Mile
Nationwide: 12 U.S. cities
A sunrise mile with no clock at the finish—only a fit check, a recovery station, and a plan for the next run.
CampaignDrive credible trial for a running shoe among everyday runners who distrust elite-performance launch language.
Audience / New and returning runners who care more about a repeatable weekly mile than a personal best.
Each market hosts three small-capacity waves on a locally familiar one-mile route selected with a community run partner.
Fit specialists conduct a simple movement conversation and recommend a trial pair without diagnosing gait or making medical claims.
Route markers replace split times with useful prompts about breath, posture, and street awareness.
At the finish, guests print a three-run neighborhood card and can reserve the shoes for a seven-day retail trial.
THE NUMBERS.
Results from the program.
nationwide target
reservation target
conversion target
