One Good Mile
Nationwide: 12 U.S. cities
A sunrise mile with no clock at the finish—only a fit check, a recovery station, and a plan for the next run.
Concept image / not client workDrive credible trial for a fictional running shoe among everyday runners who distrust elite-performance launch language.
Audience / New and returning runners who care more about a repeatable weekly mile than a personal best.
Each market hosts three small-capacity waves on a locally familiar one-mile route selected with a community run partner.
Fit specialists conduct a simple movement conversation and recommend a trial pair without diagnosing gait or making medical claims.
Route markers replace split times with useful prompts about breath, posture, and street awareness.
At the finish, guests print a three-run neighborhood card and can reserve the shoes for a seven-day retail trial.
TARGET, NOT RESULT.
These figures show how the concept could be measured. They are planning targets, not historical performance.
Illustrative nationwide target
Illustrative reservation target
Illustrative conversion target
