ACE / NYEST. 18
Morrow Home

The Repair Window

London, Toronto, and New York

Street-facing repair studios make the useful work visible, then teach one fix guests can repeat at home.

The Repair Window campaign blueprintCampaign
The brief

Give a home-goods brand a credible global circularity story without turning repair into a distant corporate promise.

Audience / Urban renters and first-home buyers balancing durability, limited storage, and the cost of replacement.

01

Local repair specialists work in an open window on eligible lamps, stools, and small storage pieces brought by appointment.

02

Every hour includes a fifteen-minute clinic on one universal skill: tightening joints, replacing a cord, patching veneer, or choosing safe hardware.

03

A material passport shows what was repaired, what was replaced, and how to extend the item's next service interval.

04

The global framework stays consistent while each city commissions local repair talent and adapts accepted items to local regulations.

Modeled proof

THE NUMBERS.

Results from the program.

2,280
Items repaired

three-city target

7.4 tons
Estimated material diverted

audited target

+11 pts
Brand consideration lift

matched-market target

The Repair Window concept detail 1
The Repair Window concept detail 2
Next blueprint

The Five-Minute Branch

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