ACE / NYEST. 18
Illustrative / Morrow Home

The Repair Window

London, Toronto, and New York

Street-facing repair studios make the useful work visible, then teach one fix guests can repeat at home.

The Repair Window illustrative campaign blueprintConcept image / not client work
The brief

Give a fictional home-goods brand a credible global circularity story without turning repair into a distant corporate promise.

Audience / Urban renters and first-home buyers balancing durability, limited storage, and the cost of replacement.

01

Local repair specialists work in an open window on eligible lamps, stools, and small storage pieces brought by appointment.

02

Every hour includes a fifteen-minute clinic on one universal skill: tightening joints, replacing a cord, patching veneer, or choosing safe hardware.

03

A material passport shows what was repaired, what was replaced, and how to extend the item's next service interval.

04

The global framework stays consistent while each city commissions local repair talent and adapts accepted items to local regulations.

Modeled proof

TARGET, NOT RESULT.

These figures show how the concept could be measured. They are planning targets, not historical performance.

2,280
Items repaired

Illustrative three-city target

7.4 tons
Estimated material diverted

Illustrative audited target

+11 pts
Brand consideration lift

Illustrative matched-market target

The Repair Window concept detail 1
The Repair Window concept detail 2
Next blueprint

The Five-Minute Branch

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